Case Study 01 · TikTok Shop & Affiliate
Scaling TikTok Shop From Zero to $1.5K Daily GMV.
Challenge
As a skincare brand from New Zealand, By Nature had limited awareness on social media. The challenge was to identify a product with strong viral potential and build a scalable creator strategy that could generate both reach and conversions.
Our Approach
Product Opportunity Identification
We identified a hero product with the highest potential to succeed on TikTok Shop. Our findings showed that its strongest selling point was not the natural ingredients but exceptional affordability relative to competing skincare products.
KOC-Driven Content Strategy
Instead of relying on a few large influencers, we deployed a high-volume KOC (Key Opinion Consumer) seeding strategy designed to maximize content output and algorithmic testing. Our focus was to:
- Highlight the product's affordability and value proposition
- Generate a large volume of authentic user-generated content
- Rapidly test multiple creative angles and hooks
- Scale winning content formats through creator partnerships
Results
- Increased TikTok Shop sales from $0 to $1,500+ daily GMV
- Generated over 1 million organic views from a single creator partnership
- Produced 1,000+ creator-generated videos across the campaign
- Established a repeatable content engine for future product launches
Videos Generated in Campaign
Daily GMV achieved
from a single micro-creator
Creator Videos
Case Study 02 · Omni-Channel Halo Effect
Halo-Effect Uplift, Omni-Channel Sales.
Social listening · Amazon uplift · Multi-channel strategy
Great TikTok content doesn't stay on TikTok. We identify messaging that resonates with audiences and apply those insights across every channel. After Erno Laszlo's Shake It campaign went viral on TikTok, we applied the winning messaging to their Amazon listings — resulting in a 30% revenue increase. For By Nature, TikTok content drove their Eye Patch and Body Balm Amazon sales to more than double.
Amazon sales multiplied
Daily GMV during Black Friday
Social listening insights applied across TikTok, Amazon, and DTC channels for compounding cross-channel growth.
